Fact Check · Business Clarity
In a world full of disinformation, get Clarity.
Seen a claim, a viral post, an article or a "too good to be true" offer and not sure it's true? Send it to us. It's free, and anyone can send a claim.
We can't promise to check every claim we're sent. We pick the claims that are most widely shared or could cause the most harm. We only check facts, not opinions. We publish our verdicts as free articles for everyone to read, with links to our sources.
Misinformation is a false claim shared by mistake; disinformation is spread on purpose. Either way, the quickest way to spot false claims and fake news is to ask who is saying it, where it first came from, and whether independent sources agree. That is what we check, and every published check links to its sources so you can see how we got there.
Thank you reward: if we publish a fact check on the claim you sent, we'll email you a free Clarity guide of your choice as a thank you.
How it works
Three steps
You send a claim
Paste the claim, add a link if you have one, or upload a screenshot. It's free.
We choose what to check
We pick the claims that are most widely shared or could cause the most harm. We only check facts, not opinions.
We publish the verdict
Each check is a free article for everyone to read, with a verdict and links to our sources, checked by our team.
Latest fact checks
Latest fact checks
Our first published checks are coming soon.
What we check
Claims we can look at
We check
- Viral claims and circulating posts
- News stories and headlines
- Health claims, as facts only (not medical advice)
- Scam offers and "too good to be true" deals
- Quotes attributed to a public figure
- Statistics and charts in circulation
- Photos, with reverse image search
- Signs a post or image may be AI-generated
We don't
- Check opinions: we only check facts
- Check or investigate private individuals
- Give medical, legal or financial advice
- Do political campaigning for any party or candidate
- Promise to check every claim we're sent
Example
What a published check looks like
Made-up sample so you can see the layout. Not a real check.
Claim (example): "A new UK study proves drinking lemon water every morning cures the common cold in 24 hours."
Verdict: Misleading. Lemon water is fine to drink, but no reputable UK study shows it cures a cold in 24 hours. Cold symptoms usually ease on their own over several days. Treats that claim to "cure" a cold in a day are a common online exaggeration.
Why: The post linked to a blog, not a peer-reviewed paper. NHS guidance on colds does not list lemon water as a cure. A reverse image search showed the "lab photo" was a stock image first posted years earlier.
- Example source label: NHS — Common cold overview (placeholder link)
- Example source label: Cochrane / NICE summaries on cold self-care (placeholder)
- Example source label: Reverse image search result (stock library)
Example data This whole card is labelled example data. A real published check links to its sources.
How we check
Our method
Primary sources first
We look for the original study, official statement, court record or dataset behind a claim, not just another post repeating it.
Official data
Where it exists, we prefer official UK sources (for example NHS, ONS, gov.uk, Companies House) and named regulators.
More than one source
We look for independent confirmation. One blog or one viral thread is not enough for a "True" verdict.
Corrections
If we get something wrong, we correct the published check. Tell us and we'll review it.
Everyday AI tools can help us search and summarise. Every verdict is checked by our team before we publish it.
Questions
Fact Check FAQ
Does it cost anything?
No. Sending a claim is free, and our published checks are free for everyone to read.
Will you check the claim I send?
We can't promise to check every claim. We pick the claims that are most widely shared or could cause the most harm.
Will you reply to me with a verdict?
We publish our verdicts as free articles for everyone to read, with links to our sources. If we publish a fact check on the claim you sent, we'll email you a free Clarity guide of your choice as a thank you.
Do you check opinions?
No. We only check facts, not opinions.
Do you check people?
No. We check claims, using public information. We never trace or investigate private individuals, and we do no surveillance.
Is this medical, legal or financial advice?
No. A fact check summarises what public sources say about a claim. It is not advice about your health, your rights or your money. For those, speak to a qualified professional.
Will you check political claims?
We can check a specific factual claim that is circulating. We do not campaign for any party or candidate, and we may decline claims that are mainly about promoting or attacking a campaign.
What if you get something wrong?
Tell us. We review corrections and, if we were wrong, we correct the published check.
How do I send a screenshot?
Use the form below: there's an optional file upload for a screenshot or PDF. You can also paste the claim and add a link.
Send a claim
Send us a claim to check
Free, and anyone can send one. Tell us the claim and add a link or screenshot if you have one. We can't promise to check every claim. We pick the ones that are most widely shared or could cause the most harm, and we only check facts, not opinions.