NewWant to teach AI yourself?Become a Clarity educator →
CLaRiTY logo: white capitals with a glowing red a and i on green digital rain

Crack the code on AI, without the jargon.

Business Clarity

Your website, phones and tech, looked after for one monthly price

Every enquiry answered. Every quote followed up.

For sole traders, shops, salons, groomers, takeaways and trades. Pick a Clarity Care bundle from £49 a month and we look after your website, answer your customers and keep you posted on your own live job board. Prefer to pay once, or learn it yourself? We do that too. Explained in plain English, and nothing goes out without your OK.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.
Free mock-upsNo contractNo hidden costsFree chat, no obligation
Free mock-ups
See 2 or 3 designs of your new site before you pay a penny. No obligation.

Each free mock-up comes with a preview of your own private live job board.

Get free mock-ups

What we do

Three ways we help

★

Monthly care bundles

from £49 a month

Free one-page website, a chat bot, review requests and your own live job board. Busy and Pro add the AI phone receptionist. No contract.

⚙

Websites and AI setup

from £150 one-off

A website that works on a phone, or AI help set up around your business, paid once. Free mock-ups before you pay a penny.

◎

Training & checks

from £15 per person

Hands-on AI training in plain English, a free Car Check, and business background checks before you sign or pay.

01 · Clarity Care

One monthly price, everything looked after

Month to month, no contract. Every bundle includes a free one-page website and your own live job board.

Monthly · no contract

Essentials

£49 a month

Free one-page website, with your web address paid for 1 year
No setup fee

  • Website hosting, plus 1 small change a month
  • A website chat bot answering customers 24/7
  • Review requests sent to happy customers
  • Sort it for meStarting soon: 1 session of 30 minutes a month, booked within 2 working days

Your live job board

  • Every job with % done and when it'll be ready (UK time)

Free mock-ups first: 2 or 3 designs before you pay a penny.

Most popular

Busy

£89 a month

Free one-page website, with your web address paid for 2 years
No setup fee

Everything in Essentials, plus:

  • The AI phone receptionist: 200 minutes (about 100 calls)
  • Booking reminders
  • Sort it for meStarting soon: booked by the next working day

Your live job board

  • Everything in Essentials, plus a "Waiting on you" list
  • Done and coming-up lists
  • A receptionist call summary

Free mock-ups first: 2 or 3 designs before you pay a penny.

For takeaways & busy shops

Takeaway / Pro

£129 a month

Free one-page website, with your web address paid for 3 years
No setup fee

Everything in Busy, but with:

  • The 400-minute AI order line (about 200 calls), instead of 200 minutes
  • 3 small website changes a month
  • Sort it for meStarting soon: 2 sessions a month. Help the same day if you ask by 2pm, otherwise first thing the next working morning

Your live job board

  • Everything in Busy, plus a "Ready to post" section: videos with Save to Photos, and captions with copy buttons
  • Same-day updates

Free mock-ups first: 2 or 3 designs before you pay a penny.

Your own live job board

See what we're doing, how far along it is and when it'll be ready, from your phone. Private to you, with features that grow with your plan.

"Sort it for me" (we fix your computer or phone tech while you watch, with your permission) is starting soon. More about it.

  • If you leave within your first 6 months, the normal price of your one-page website applies (£150). For your first 6 months we look after your website and web address for you. If your plan stops before then (including if you take the first-month money back), your website is paused until you pay the one-page website price (£150) or restart your plan. After 6 months, your website and web address are yours to keep, even if you leave.
  • No setup fee. First-month money back on your bundle fee if it doesn't bring in at least one new enquiry (takeaways: 20 orders).
  • Extra receptionist minutes 15p each. Full terms on the pricing page.

02 · Websites

Websites that work on a phone

Simple, fast, mobile-friendly sites with your contact and booking links, and your Google "Website" button fixed so customers actually land somewhere. Buy it once (one-page £150, 3–5 pages £200, two rounds of changes included), or get a one-page site free with any Clarity Care bundle. You can add AI help to any website we build.

Free mock-ups: see 2 or 3 designs of your new site before you pay a penny. No obligation.

Your own web address

You buy and own your domain (for example yourbusiness.co.uk), and we point it at your site.

Examples of our work

See sites we've built, on a laptop and a phone. View examples.

Examples of our work

See what we can build

Sites we've built, shown on a laptop and a phone: a concept site, a demo business and our own guides site. They're not paying-client case studies. They're here so you can see the style and features before you decide.

Rak Loka Yoga website on a laptop screen
Rak Loka Yoga website on a phone
Mock-up / concept site

Rak Loka Yoga · Glenrothes

A calm yoga and breathwork site built as a concept for a friend's business: class info, a timetable and booking link, a members area (launching soon), and email and Facebook contact links.

See it live ↗
Hollowfield Plumbing & Heating website on a laptop screen
Hollowfield Plumbing & Heating website on a phone
Demo business

Hollowfield Plumbing & Heating · made-up sample

A demo business we created to show AI help in action, including review replies and a live AI phone receptionist you can talk to. Every name and number on it is an example.

See it live ↗
Clarity Guides website on a laptop screen
Clarity Guides website on a phone
Our own site

Clarity Guides · guides & downloads

Our own guides site, an example of a bold product site: plain-English guides, a free preview of every guide right on the page, free downloads and a privacy notice.

See it live ↗

03 · AI help

AI help, set up around your business

You've heard you "should be using AI" but don't have the time or the know-how. We set it up for you, around the way you work, so you get hours back and nothing slips. You approve everything before it goes.

★

Get found

A website that works on a phone, and review requests to happy customers.

⚡

Reply fast

Customer questions answered and replies drafted in your style, ready for your OK.

☎

Never miss a customer

Every enquiry tracked and followed up. Add the AI phone receptionist for calls you can't take.

✎

Stay visible

Social media posts drafted for you, in your own voice.

⚙

Save admin

Inbox sorted, quotes built from your prices, follow-ups and reminders.

◎

Learn it yourself

Prefer to do it yourself? Hands-on AI training for you or your team.

One price ladder: pick the level that suits you

Each level includes everything in the one before, plus more. All one-off setup fees. Set up in person in Fife, or online wherever you are.

One-off setup

Starter

£149 one-off setup

A solid start: your daily admin, handled.

  • Your own AI assistant, set up for your business
  • Your inbox sorted each morning, with replies drafted for you
  • Quick answers to customer questions, in your style
  • Reminders and a to-do list, so nothing gets forgotten
  • Social media posts drafted for you
  • Your first month of AI assistant subscription paid for you
  • A 30-minute one-to-one walkthrough of your assistant
  • 30 days of help by email
Most popular

Business

£349 one-off setup

Everything in Starter, plus:

  • Quotes built from your own prices
  • Quote follow-ups and polite chasers
  • Enquiry tracking, so nothing slips
  • Photo to 3 ideas: send your bot a photo and get three different design ideas back
  • A simple one-page website for your business
  • Creator pool: 1 extra bot setup of your choice, done for you
  • Deal-finder bot: spots auction bargains to resell (no income promised)
  • Market research bot: competitors and prices, summed up for you
  • Quote builder: describe the job in your own words and it turns it into a priced quote from your own price list, ready for your OK. It also chases unpaid bills
  • Enquiry bot: answers website enquiries day and night
  • Takeaway AI order line (add-on): answers your phone, takes the order from your menu, checks for allergies, reads the order back, texts a payment link, and sends you the order once it's paid. Regular £65 a month (400 minutes, about 200 calls) or Large £99 a month (800 minutes, about 400 calls). Hear a sample call
  • Your first 6 months of AI assistant subscription paid for you
  • A 1-hour one-to-one walkthrough of your assistant, or 2 x 30-minute sessions if you prefer
  • 3 months of support
One-off setup

Full

£699 one-off setup

Everything in Business, plus:

Build your own websites with simple commands, not just the one we make you.

  • Website builder training: make new sites by simple commands
  • Priority same-week help when something breaks
  • Monthly check-in: bot health check, tune-up and new jobs added
  • A full multi-page website on your own web address
  • Booking or contact forms on your site
  • Review requests sent to happy customers
  • Creator pool: 3 extra bot setups of your choice, done for you
  • Your first year (12 months) of AI assistant subscription paid for you
  • A 2-hour one-to-one walkthrough of your assistant, split into up to 4 x 30-minute sessions if you prefer
  • A full year (12 months) of support included, plus small changes made for you (if required, though you can make them yourself)

Prices are one-off setup fees. Your web address, if you need one, is included for the first year, then £10 a year going forward. Plus your own AI assistant subscription, paid monthly straight to the provider: Starter includes your first month, Business your first 6 months and Full your first year, then you pay it yourself. Walkthrough sessions must be used within 1 month of purchase on Starter, 2 months on Business and 3 months on Full. We'll confirm which plan you need and its cost before we start.

When your included support ends: optional care from £30 a month.

Every price is agreed with you in writing before we start.

✓
No tech skills needed, and nothing goes out without your OK.
A real person always checks everything and gets back to you.

03 · AI receptionist

An AI receptionist for when you can't pick up

It gets its own phone number. You set your phone to divert calls to it when you're busy or don't answer, so customers still ring your usual number. It's included in the Busy and Takeaway / Pro bundles, or you can add it on its own to any AI help level or any of our websites, from £35 a month.

First-month money back
You pay your first month up front. If your receptionist doesn't bring in at least one new enquiry (or, for takeaways, at least 20 orders) in that month, we refund it, as long as your calls went to your receptionist for the whole month.

Covers the first month's receptionist monthly fee only. Any genuine caller enquiry it passes on to you counts; for takeaways, any genuine order it takes counts. Setup is free when the receptionist is added to one of our website packages; otherwise it's £49, paid as agreed with you up front.

Free demo first
Hear your own receptionist before you pay.

We build a free demo with your own menu or services, prices and hours, and you and your staff ring it to try it. It never touches your real phone line and switches itself off after a limited time. No card needed.

Get my free demo

For builders & trades
Try it free for 7 days: your jobs in 3 price levels.

Upload a photo of a garden, driveway, patio, kitchen or room and get it back at Budget, Mid and Premium, each with a concept picture and a rough quote you can set to your own day rate and margin.

No website needed: it's just a link that works on your phone. Up to 5 photos in 7 days, no card needed. Ideas are usually ready in about 15 minutes.

Get my free builder trial

How diverting works

Most UK mobiles and landlines can divert calls "when busy" and "when not answered", usually with a short code or in your phone settings. We'll talk you through it. Your own phone provider may charge for diverting calls; check your call plan.

Try it yourself

Talk to our live demo receptionist for a made-up plumbing business.

☎ Talk to the AI receptionist

Plans

Three plans, plus a Large plan for takeaways, based on how many minutes of calls you get. A real person supervises it.

See receptionist plans

For takeaways: hear the AI order line

It answers, takes the order from your menu, checks for allergies, reads the order back and texts a payment link. The kitchen gets the order once it's paid. Pick a takeaway to hear a sample call. All the businesses are made up.

Now playing: Indian takeaway (Spice Corner)

See the full demo ↗ See takeaway plans

04 · AI training in person

AI training at your place, in plain English

Hands-on help with everyday AI tools. In person at your premises, or online. Bring your own phone or laptop and real jobs from your week, and keep a cheat sheet so it sticks.

Why local training? We come to you, in your shop or workplace, it's hands-on with your own phone or laptop, and it's all in plain English, with no jargon.

What's covered

Let AI take the strain

  • Getting started safely with everyday AI tools
  • Handing off the boring jobs: admin, replies, reminders, paperwork and follow-ups
  • Emails, quotes, customer messages and Google reviews
  • Social posts, simple images and marketing ideas
  • Bookkeeping and spreadsheet help
  • Staying safe: customer data, GDPR basics and spotting AI scams

See the full course

Where we train

In person at your premises, or online. Beginner group sessions are at a local venue, or online.

The full price, date and place are agreed with you before you book, so there are no surprises.

Coming soon Training at our own premises: coming soon.

Good to know

No VAT is added. Team workshops are at your premises or online.

We train you on the free version of the AI app. Heavier users will need SuperGrok, a monthly subscription paid to xAI.

Module 7 onwards

Educator track: teach AI yourself

Done the course and want to run your own sessions? The educator track is for people who have finished Let AI take the strain and want to teach the basics to local businesses, groups or colleagues. We show you how, step by step, in plain English.

Design your own session

Plan and run a beginner session using our module structure and cheat sheets.

Get a certificate

Get a Clarity certificate of completion once you've run a practice session with us. It's a Clarity certificate, not an official qualification.

Start charging

Pricing your sessions, finding your first groups, and staying safe with data and GDPR when you teach.

Before you start: You need to finish all six modules of Let AI take the strain first. They're the foundation, and the educator track carries on from there as Module 7 onwards.

Price and dates: ask us. Every cost is agreed with you before you book.

£
No hidden costs. Every cost is made clear and agreed with you before any work starts.

05 · Prices

All our prices at a glance

No VAT added. Every cost is agreed with you in writing before any work starts.

Clarity Care bundles

Essentials £49 · Busy £89 · Takeaway / Pro £129 a month, free one-page website included, no setup fee. See what's in each

from £49a month

Websites

3 to 5 mobile-friendly pages. A one-page site is also available. Free mock-ups first.

£200 one-offone-page £150

AI help

Starter £149 · Business £349 · Full £699, one-off setup. See what's in each

from £149one-off setup

AI training

Group sessions, one-to-one and team workshops. See training prices

from £15per person

Extras, website care and the AI phone receptionist on its own are all on the pricing page.

Refer a business
Recommend us: get a £25 voucher for every business you refer.

Choose an M&S or Amazon voucher. It's yours once the business you referred has paid for its website or AI help setup. They get £25 off their setup too. No limit.

06 · How it works

Three simple steps

Book a free chat

A free, no-pressure chat about your business, your website and the jobs that take up your time. We'll show you free mock-ups of your new site, with no obligation.

We set it up

You get a written price first, with every cost listed. Then we build your site or set up your AI help around the way you work. You approve the answers, replies and posts before anything goes live.

We look after it

On a Clarity Care bundle, we look after it every month and you follow every job on your live job board. Support is included with every AI help level; when it ends, care is optional, from £30 a month, with no contract.

07 · FAQ

Questions owners ask

Are there any hidden costs?

No. No hidden costs. Every cost is made clear and agreed with you before any work starts. The pricing page lists what's included, what extras cost, and anything paid to another company. Bigger jobs such as new pages or a redesign are always quoted and agreed before we start.

What is Clarity Care?

One monthly bundle that looks after your website, a chat bot, review requests, your own live job board and, on Busy and Takeaway / Pro, the AI phone receptionist. Essentials is £49 a month, Busy £89 and Takeaway / Pro £129, month to month with no contract. See what's in each.

Is the website really free with a bundle?

Yes. Every bundle includes a free one-page website, with your web address paid for 1 year on Essentials, 2 years on Busy and 3 years on Takeaway / Pro, then £10 a year. Hosting stays included while you're on the plan. Want a bigger 3–5 page site? It's £149 for bundle members (normally £200). There's no setup fee on any bundle. If you leave within your first 6 months, the normal price of your one-page website applies (£150). For your first 6 months we look after your website and web address for you. If your plan stops before then (including if you take the first-month money back), your website is paused until you pay the one-page website price (£150) or restart your plan. After 6 months, your website and web address are yours to keep, even if you leave.

Is there money back on a bundle?

Yes. You pay your first month up front. If your bundle doesn't bring in at least one new enquiry (or, for takeaways, at least 20 orders) in your first month, we refund that first month's bundle fee. If you leave within your first 6 months, the normal price of your one-page website applies (£150). For your first 6 months we look after your website and web address for you. If your plan stops before then (including if you take the first-month money back), your website is paused until you pay the one-page website price (£150) or restart your plan. After 6 months, your website and web address are yours to keep, even if you leave.

Can I see a design before I pay?

Yes. Free mock-ups: see 2 or 3 designs of your new site before you pay a penny. No obligation. Each one comes with a preview of your own private live job board.

Is there a free AI trial or demo?

Yes, a free demo on request: book a free chat and we'll show you how it would work for your business, with no cost and no obligation. For the AI phone receptionist, we can also build a free demo with your own menu or services.

How much is AI help with a website, or on its own?

AI help is one price ladder, all one-off setup fees: Starter £149, Business £349 and Full £699. Business includes a simple one-page website and Full includes a multi-page website. See what's in each level or the pricing page.

Who pays for the tools?

You pay your own AI assistant subscription, monthly and straight to the provider. Starter includes your first month of it, Business your first 6 months and Full your first year; after that you pay it yourself. We'll confirm which plan you need and its cost before we start. Your web address, if you need one, is included for the first year, then £10 a year going forward. The AI phone receptionist and its phone number are included in our receptionist price.

What if I stop paying the subscription?

Your assistant pauses while the subscription is off, and nothing more is charged. Your website, price lists and files stay yours and keep working. Start the subscription again whenever you like and we'll help get your assistant running again, free within your support period.

How much is the AI phone receptionist?

It's an optional add-on, with three plans based on how many minutes of calls you get, from £35 a month. Prices and minutes are on the pricing page. Calls can last up to 4 minutes.

What happens if I go over my minutes?

Your receptionist never stops answering. Extra minutes are 15p each, added to your next bill. We'll let you know when you've used 80% of your minutes, so you can move up a plan if that works out cheaper. To protect you from spam calls, each line takes up to 150 calls a day.

What is the first-month money back guarantee?

You pay for your receptionist a month in advance. For trades and other businesses, if it doesn't bring you at least one new enquiry or booking in your first month, we refund that month's fee. For takeaways, if it takes fewer than 20 orders in your first month, we refund that month's fee. Either way, this applies as long as your calls went to your receptionist for the whole first month. Covers the first month's receptionist monthly fee only. Any genuine caller enquiry it passes on to you counts; for takeaways, any genuine order it takes counts. Setup is free when the receptionist is added to one of our website packages; otherwise it's £49, paid as agreed with you up front.

Can I try it first?

Yes. Before you pay anything, we build a free demo receptionist with your own menu or services, prices and hours, from a menu photo, your Just Eat page, your website or a quick chat. You and your staff ring it to hear how it handles calls. It never touches your real phone line, switches itself off after a limited time and takes up to 20 calls a day. It's free, with no card needed, and if you then sign up, most of your setup is already done. Ask for your free demo.

Do you have a referral reward?

Yes. Recommend us: get a £25 voucher for every business you refer. Choose an M&S or Amazon voucher. It's yours once the business you referred has paid for its website or AI help setup. They get £25 off their setup too. No limit.

How much is AI training, and where is it?

We offer beginner group sessions, one-to-one sessions, a 3-session bundle, team workshops and follow-ups. Prices are on the pricing page. In person at your premises, or online. There are no travel charges. The full price, date and place are agreed with you before you book, so there are no surprises. Training at our own premises: coming soon.

What is a Business Background Check?

Before you hire a tradesperson, sign with a supplier or invest in a company, we check the business using public records (Companies House, directors, reviews, website, the FCA register where relevant and Gazette notices) and send you a short plain-English PDF report. Businesses only, from public records. We never trace or investigate private individuals, we do no surveillance, and we are not a private investigator service. A real person checks every report before it reaches you. Delivered as a plain-English PDF within 2 working days. Prices are on the pricing page.

What is Fact Check?

Anyone can send us a claim to check, free. We can't promise to check every one: we pick the claims that are most widely shared or could cause the most harm, and we only check facts, not opinions. We publish our verdicts as free articles for everyone to read, with links to our sources. Details on the Fact Check page.

What is the free Car Check?

Type in a UK reg number and you'll see the car's MOT status, its MOT history with the mileage and advisories at each test, vehicle details, any open recall and a clean-air zone estimate, from the official DVSA MOT History data, plus a link to check tax free on GOV.UK. It's free. For £49, the Car + Seller check adds a Standard Business Background Check on the dealer or garage, in one report. Finance, stolen and write-off checks are coming soon.

Can I divert my calls to the AI receptionist?

Yes. It has its own number, and you set your phone to divert to it when you're busy or don't answer. Customers keep ringing your usual number. Your own phone provider may charge for diverting calls; check your call plan.

What counts as a small change?

Anything that takes up to 15 minutes, such as new prices, opening hours, photos, an offer or a few lines of text. Small changes are covered by your Clarity Care bundle, your included support, or a care plan or pay-as-you-go (see the pricing page). Unused changes don't carry over. Bigger jobs are quoted first.

What about data protection?

We set things up with GDPR in mind. Your accounts stay in your name where possible (the AI phone receptionist and its number are run by us for you), we choose tools with UK/EU GDPR terms and switch off model training, we collect only what's needed, and we don't paste sensitive customer data into AI chats. We sign a short data-processing agreement with each client, and your chatbot, receptionist or form tells people they're talking to an automated assistant.

Is there a contract? Can I cancel?

No contract. Clarity Care bundles, care plans and the AI phone receptionist are month-to-month, so you can stop whenever you like. Websites and AI help setups are one-off fees.

Is a real person involved?

Yes. Every AI reply is supervised by a real person. A real person always checks everything and gets back to you. Nothing goes live without being checked, and any enquiry the AI can't answer is passed to a person.

Will the AI say something wrong to my customers?

Nothing goes out without your OK. Replies, quotes and posts are drafted for you to check and approve, answers come from information you've approved, and anything it isn't sure about is left for you.

Do you charge VAT?

No. We're not VAT-registered, so no VAT is added to any price on this site.

Do I own my website address?

Yes. You buy your own domain and it stays yours.

Dead website?
A dead website loses you customers. Fixing it shouldn't cost a fortune.

Dead-website replacement is £99: a new one-page site, with your Google link fixed the same week.

Fix my website

Free tools

Free Car Check

Buying a used car? Check its MOT, MOT history and mileage free with the reg number. Want the dealer checked too? Seller checks are £39, or £49 with the car.

Fact Check

Seen a claim or a "too good to be true" offer? Send it to us free. We publish our verdicts with links to our sources.

08 · Get in touch

Book a free chat

Tell us a bit about your business and what you'd like help with. We'll get back to you to arrange a free, no-pressure chat. This form is the best way to reach us.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.

We'll only use these details to reply to your enquiry. See our privacy notice.